Mobile Commerce Predictions for 2015 and Beyond

These days, better mobile commerce optimization means a  better customer experience.  This translates to more customers shopping across channels. Phone screens are growing and tablets are increasingly common.
Omnichannel business are optimizing sites for mobile so that customers have a seamless experience from computer to mobile to store. As phone screens grow, mobile wallets make for easy payment and the number of tablets increase, Goldman Sachs predicts that mobile sales will continue to soar, both via smartphones and tablets:

  • In 2015, $95 billion in sales will happen from smartphones (31.9% of mobile sales) and $203 on tablets (68.1% of mobile sales)
  • In 2016, $123 billion in sales will happen from smartphones (29.6% of mobile sales) and $292 on tablets (70.4% of mobile sales)
  • In 2017, $147 billion in sales will happen from smartphones (28.5% of mobile sales) and $369 on tablets (71.5% of mobile sales)
  • In 2018, $173 billion in sales will happen from smartphones (27.6% of mobile sales) and $453 on tablets (72.4% of mobile sales)

Given mobile devices’ present benefits and future promises, it is no wonder that mobile payments are growing. Nevertheless, the mobile channel opens up another channel for fraudsters to hack. While built-in mobile fraud prevention tools like geolocation may lessen this risk in some ways, malware, vulnerabilities in NFC, and the like present new challenges.