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Verifi Appoints Chief Revenue Officer and Chief Product Officer to Drive Next Phase of Company Growth

Tony Wootton and Jeff Sawitke to Focus on Delivering a World-Class, End-to-End Payment Management Solution that Protects Merchants During Card-not-Present Transactions
Los Angeles, California – (April 28, 2010) – Verifi, Inc., a leading provider of payment risk management solutions for card-not-present (CNP) transactions, announced today the appointment of two key executives to senior management positions. The new executives will be instrumental in supporting Verifi’s business strategy to further develop its products and services, and its expansion into new markets.
Tony Wootton joins Verifi as Chief Revenue Officer responsible for sales, marketing and business development. Prior to joining Verifi, Wootton was senior vice president of business development at, the largest payment processor for the real estate and utilities industries where he managed two strategic business units, forged leading distribution partnerships and managed sales. Tony also served as general manager and vice president at Green Dot, the leading provider of prepaid debit cards. At Green Dot, Wootton managed payment solutions and business development. He brings 11 years of digital distribution and alternative payments expertise to Verifi.
After a four-year tenure in various positions as vice president of technology, product strategy and development at Verifi, Jeff Sawitke has been promoted to Chief Product Officer. In this role, Sawitke will be responsible for the strategy and development of all Verifi products, solutions and services.
“We are continuing to make strategic investments in new product areas to evolve our platform and provide world class technology while staying focused on offering new tools for our existing customers,” said Sawitke. “This has been our strategy over the last 12 months and it will continue to be my mission as the chief products officer.”
“These new executives will enable Verifi to focus and align our products, technology, client services and marketing opportunities to continue to meet the growing needs of our merchants,” said Matthew Katz, President and Chairman of Verifi. “I am very excited to have both Tony and Jeff in these positions and believe they will bring a great deal of experience and expertise to the organization and be instrumental in helping us achieve our business goals.”
About Verifi
Verifi, an award-winning provider of end-to-end payment protection and management solutions, was founded in 2005 to help our clients effectively manage the payments challenges they face every day. Verifi helps merchants safely process paymentscombat fraud, prevent and resolve costly chargebacks, as well as increase billings andkeep loyal customers. Our best-in-breed solutions and white glove support are trusted by a wide range of industries from emerging companies to the Fortune 500. Headquartered in Los Angeles, California, we process more than $20 billion transactions annually and currently serve more than 8,900 accounts globally. For more information,
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