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Verifi and Lime Light CRM Partner to Deliver Integrated Risk Management Solution for Direct Response Merchants

Integration Makes it Easier for Merchants to Deploy CRM Enhanced with Fraud Prevention
LOS ANGELES, California and TAMPA, Florida – November 16, 2010 – Verifi, a provider of payment and risk management solutions, and Lime Light CRM, a leading provider of customer relationship management solutions, today announced a partnership that will streamline payment processing and fraud prevention for direct response merchants.
The integrated solution, which merchants can access over the web, automates the flow of payment transaction data in real time between the Lime Light CRM system and Verifi while payments are taking place. Once an order is authorized by Verifi, the Lime Light CRM system is updated and merchants can access the data for use in customer service, sales, marketing and billing activities
Lime Light CRM completed the integration of Verifi’s risk management and revenue recovery products so merchants can reduce fraud and chargebacks, reclaim chargeback revenue, and recover and increase the lifetime value of subscription customers. Verifi’s services have been proven to drive revenue back to merchants that might otherwise be lost to chargebacks or declined recurring transactions.
The integration will also help merchants identify and respond to potentially fraudulent transactions. As orders come in, Verifi can run each transaction through its suite of fraud prevention tools, including services for IP address verification, device intelligence and reputation scoring. Reports generated by Verifi enable merchants to make real-time order acceptance decisions regarding customer transactions at which point the data is passed back to the Lime Light CRM system, so customer service representatives have a 360 degree view of transactions.
Additional benefits stemming from the integration include the ability to use Lime Light CRM and Verifi ‘out-of-the-box.’ Because the products have been pre-integrated, set-up is fast and easy. Also, because both products are web-based, merchants are spared the need to implement and manage the systems, saving considerable time and money.
“We’re excited about Verifi’s technology and proud to partner to integrate their solution into the Lime Light CRM,” said Rick Del Rio, Managing Partner for Lime Light CRM. “Offering Verifi’s fraud prevention and revenue recovery services will provide Lime Light CRM clients with the tools necessary to intelligently grow their business while effectively managing the risks associated with accepting card-not-present transaction.”
“By integrating our services we’re making it easy for merchants to get up-and-running with CRM, payment authorization, fraud management and revenue recovery,” said Cory Capoccia, Vice President, Strategic Partnerships for Verifi. “We expect the joint solution will be particularly popular with recurring billing merchants, who face significant and complex fraud challenges. By using Verifi with Lime Light CRM, merchants can more easily stop fraudsters, while diverting valuable sales and marketing resources to handle legitimate customers. We look forward to working with Lime Light CRM to raise awareness and provide a quickly deployable solution for this issue among recurring billing merchants.”
About Lime Light CRM
Lime Light CRM platform is more than just a CRM, we are also the leading provider of continuity base processing and campaign management. We understand the unique needs of a direct response marketer and provide flexibility and transparency to increase your return on investment. Created out of pure necessity, it was originally developed in 2007 by marketers who needed a solution to streamline their entire campaign and order management process. In 2009, we decided to brand our system as Lime Light CRM and make it available to other marketers. We proved that the system was such a success for others, as much as it was for us, and within just months of making our solution available to the public, we are now one of the leading and most trusted CRM Providers. For more information on Lime Light CRM, please visit
Media Contact:
Rick Del Rio
Lime Light CRM
About Verifi
Verifi, an award-winning provider of end-to-end payment protection and management solutions, was founded in 2005 to help our clients effectively manage the payments challenges they face every day. Verifi helps merchants safely process paymentscombat fraud, prevent and resolve costly chargebacks, as well as increase billings andkeep loyal customers. Our best-in-breed solutions and white glove support are trusted by a wide range of industries from emerging companies to the Fortune 500. Headquartered in Los Angeles, California, we process more than $20 billion transactions annually and currently serve more than 8,900 accounts globally. For more information,
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