Learn a lesson in fraud protection from Goldilocks
We know you want to protect your business from fraud and chargebacks. After all, this is a message that we try to reinforce – that you can protect your business from fraud. But sometimes merchants take this level of protection too far. They rush to overprotect their payments process, turning away good sales in the process.
If there is one message we want you to gain from our free white paper, it is this: when implementing new layers of security, it is imperative that you understand the fine line between TOO MUCH and NOT ENOUGH security. Consumers want to know that their online purchases are protected, but they also don’t want the hassle and headache of a very rigid online buying experience – as it will drive away sales.
Static fraud protection strategies are often “too hot” or “too cold” resulting in increased fraud and chargebacks or worse – false positives and lost sales from overly sensitive fraud controls.
The secrets to this problem can all be found in our white paper, but we’ll give you a sneak peek at what you can and should be doing to offer that fine balance of fraud security and prevention.
How do you keep pace and what can you do?
Merchants must make their fraud protection strategy agile and adaptable to changing conditions both inside and outside of their business. Flexibility is key here. We’ll come right out and say it: there is no one solution that works for every business all the time. Rather, you need to be open and flexible to layering and mixing and matching various fraud prevention tools to find the overall strategy that delivers the best results for your business.
Learn about the “Goldilocks Method” to preventing fraud:
Goldilocks Lesson #1: Use the Right Tools for Your Business
For most merchants, and more than likely you, the best fraud prevention tool is a combination of solutions that sets you up for protection and has the least impact to your legitimate sales. As you’ll read in our whitepaper, there is a range of solutions available to you to address the different fraud problems you can face.
Goldilocks Lesson #2: Utilize End-to-End Transaction Data to Identify Emerging Threats and Quickly Adjust Your Fraud Prevention Problem
Not only do you need the right tools, but you also need to know what to do with the data that these tools generate. This is why an end-to-end solution is critical, allowing you to see and understand the entire transaction lifecycle. Get the information you need to prevent fraud before it happens and keep your good sales.
Goldilocks Lesson #3: The Need for Speed – Adapt Quickly and Cost-Effectively to Positively Impact ROI
The pace of fraud is hard to keep up with, but to ensure your longevity you need the solutions that will allow you to keep pace. We want you to use both predictive analytics and a rules engine that enables you to change and configure fraud tools on-the-fly, without having to disrupt your workflow with new integrations.
Want to learn how to find the right balance between conversion and pre-and-post sales fraud prevention? Get your copy of the white paper by filling out the form to the right and find the right balance for your business.
Ask for Help
We’ll just state this bluntly: you need outside help to find the best solution for your business. Yes, you can do the research and ask smart questions, but remember that there are experts in fraud protection and chargebacks who are readily available to you.
It makes sense to turn to the experts to get advice on and find the solution that delivers the flexibility, agility, speed, and insights you need to fully embrace the Goldilocks Method.
After downloading and reading Just Right: 3 Primary Things Merchants Can Learn About Fraud Prevention From Goldilocks we want you to . Tell us about your current problem and we’ll work with you to find the ideal fraud prevention strategy for your business. The “just right” solution is available – let us help you take the questions and confusion out of your fraud prevention strategies.