Get our FREE white paper to maximize your sales and protect your bottom line from the increase in friendly fraud and chargebacks
Online buying is getting easier and easier for consumers – merchants stand to see huge win falls. Internet Retailer reported that as many as 500,000 Amazon Dash buttons were in use late last year, and that number could grow to 20 million by 2019. It means consumers are getting comfortable with the “any time, anywhere” instant buying approach, and that comfort is beginning to sprawl far beyond the Internet retail giant to merchants in nearly every sector.
It equates to a whole lot of instant purchases—but also a whole lot of friendly fraud and chargebacks. Merchants must walk a fine line between reducing friction in the buying process and having the right anti-fraud measures in place to protect against friendly fraud and increased chargebacks.
Understand the risks and keep your hard-earned profits safe and growing!
Download our latest white paper, Contextual Commerce and Contextual Targeting – How Frictionless Buying Impacts Friendly Fraud and Chargebacks Learn how merchants can maximize sales with today’s one click, buying process and protect against fraud & friendly fraud chargebacks.