Change is good. But sometimes it can be hard to keep up-to-date with the latest technologies and trends in payment technology and mobile. This is why we want you to take the time to read our free whitepaper, titled, Mobile Wallets & the Evolution of Retail Loyalty.
From this white paper, you’ll learn how to adapt for success in the changing mobile payments and mobile wallet environment. You’ll also learn what you need to expect and demand from your processing payment gateway to ensure support for your customer retention strategy.
Taking advantage of the latest in mobile payments doesn’t mean much if you’re not retaining customers. Don’t get left behind! –Stay ahead of your competitors by equipping yourself with knowledge and leveraging good partners.
Impacts of Mobile
How, when, and where people make buying decisions and ultimately purchase goods and services has changed dramatically. This is thanks to the convenience and flexibility of ecommerce and mobile payment innovation.
With this freedom of essentially being able to buy from any company anywhere in the world with any type of payment technology – you do loose one vital component of business success: customer retention and loyalty.
This is why you, as a merchant, need a secure, multi-faceted and agile payment gateway to ensure success. But what should you be looking for in this payment gateway?
We suggest you take 30 seconds to enter your information in the form on the right and then read our free white paper: Mobile Wallets & the Evolution of Retail Loyalty. Your colleagues will thank you, your shareholders will thank you, and you’ll be able to rest easier knowing that you’re up-to-date with the latest in mobile, ecommerce, customer loyalty, and payment gateways.
Loyalty – The Next Logical Step in Mobile Wallet Adoption
The big question is: how do you harness the latest in mobile wallet technology and still build brand and product loyalty? When you offer your customers freedom and flexibility with their shopping and purchase options, you also start to lose some loyalty.
This is where the next innovation sits: connecting mobile wallets and commerce to your loyalty program. Perhaps you integrate the ability to pay and collect loyalty points from one app that is accessible on smartphones. It is this connection between the perks of the loyalty program and the freedom of payment options that customers are looking for.
Gone are the days when customers would choose your product or service because of your loyalty programs. Now customers are driven by the convenience that the purchase offers them. (Hint: read about Kohl’s loyalty program and how they’ve taken advantage of mobile wallet technology in our whitepaper.)
Your Payment Gateway and Customer Loyalty
It is very likely that you’ve never thought of how you can use your payment gateway to drive customer loyalty. But, we want you to know that with the right payment gateway partner you can leverage insights and additional engagement opportunities that can lead to long-term revenue increases. In order to fully take advantage of these capabilities, merchants need a gateway partner that not only delivers a global view of transactions across all channels, but also comprehensive chargeback and fraud prevention support and the ability to maximize billing transactions that could be lost for the wrong reasons.
The right payment gateway partner gives you:
- The ability to protect your brand reputation and profits.
- A clear and comprehensive line of sight across the business to retain loyal customers.
- The speed and ability to adapt to emerging technology.
You can learn more about these three key bullet points in Mobile Wallets & the Evolution of Retail Loyalty.
You need Verifi’s Global payment Gateway. As your payment gateway partner, you benefit from end-to-end chargeback protection, fraud and security protection, deep insights from real-time analytics and the expertise to optimize billings – all allowing you to improve customer loyalty and lower attrition.
Using the latest trends in mobile wallet technology can only take you so far. You need to remember your customers and the importance of building loyalty to your brand and products. A repeat long-term customer is worth so much to your longevity. So we want to make sure that you don’t get caught up in the latest shiny and new gadgets, while neglecting the foundation: your payment gateway.
This is why you need a “Super Gateway” to fight fraud at every level, efficiently process payments and maximize profits by keeping loyal customers. Complete the form above to download our latest white paper: Mobile Wallets & the Evolution of Retail Loyalty to see how an end-to-end payment processing solution can help you boost sales and keep loyal customers.