Google has purchased SlickLogin, an Israeli start-up company which has developed a sound authentication technology which allows websites to verify a user’s identity by using sound waves. The app analyzes the sound that is sent to the user and sends a signal back that confirms the person’s identity, this security layer is an effective tool to prevent online fraud.
Biometrics are a great option for payment security, especially if used as part of a multi-layered security strategy. Although not many biometric measures are currently utilized besides Apple’s TouchID, biometrics could be used for card-not-present and point-of-sale transactions. As merchants and banks band together to set new fraud prevention standards, Google might be seeing an opportunity to gain a foothold in the emerging biometric security market.