2014 was a banner year for emerging mobile technologies:
Apple Pay made its debut and is now accepted at roughly 200,000 retail locations in the U.S.
and
Google Wallet continues to attract users with various promotions and offers.
However – as most merchants expect – with great opportunity comes great risk and mobile is no different.
There are a variety of tools at your disposal to prevent mobile fraud and mitigate mobile risk
. Regardless of the solutions you employ to boost mobile payment protection, you should
start with the basics to keep consumers happy
:
- Utilize identity verification – one of the greatest risks in mobile as viewed by merchants is identity theft, which can be mitigated by simple steps like device verification or digital fingerprinting
- Stay current – make sure your fraud prevention tools are active, updated and properly calibrated and make sure you are always compliant with regulatory requirements
Boost consumer confidence – if your site is secure, let people know by posting a secure logo or message