Mobile Risk in the New Year

2014 was a banner year for emerging mobile technologies: Apple Pay made its debut and is now accepted at roughly 200,000 retail locations in the U.S. and Google Wallet continues to attract users with various promotions and offers.
However – as most merchants expect – with great opportunity comes great risk and mobile is no different. There are a variety of tools at your disposal to prevent mobile fraud and mitigate mobile risk . Regardless of the solutions you employ to boost mobile payment protection, you should start with the basics to keep consumers happy :

  • Utilize identity verification – one of the greatest risks in mobile as viewed by merchants is identity theft, which can be mitigated by simple steps like device verification or digital fingerprinting
  • Stay current – make sure your fraud prevention tools are active, updated and properly calibrated and make sure you are always compliant with regulatory requirements

Boost consumer confidence – if your site is secure, let people know by posting a secure logo or message