The National Retail Federation forecasts 2025 holiday sales to top $1 trillion.1
Merchants anticipate escalated sales during the holiday season, but after the hustle and bustle subsides, they should be prepared for increased dispute volumes that naturally coincide with elevated sales volumes.
19%
average annual revenue from the holiday shopping
season.2
40%
of online consumers have admitted to committing
friendly fraud3
36%
of consumers would consider committing friendly
fraud again3
Check out Verifi’s free educational tools to help merchants retain revenue and prepare their business for the seasonality of disputes.
The Holiday Post-Season Dispute Guide

In it you’ll find:
- How to adjust your return and shipping policies to accommodate for an extended holiday season.
- Which key data points to collect to protect against friendly fraud and prove sales are legitimate
- Tools to help manage elevated dispute volumes
WEBINAR: Fighting Fraud Fairly
Fraudsters don’t play fair and the effects on merchants large and small can be devastating. But with the right tools in place, you can turn the tables. For example, it’s now possible for merchants to deflect confirmed friendly fraud disputes. Find out more by watching this Verifi+ session today!
2025 Global Fraud & Payments Report
In it you’ll find:
- The scale and type of fraud seen in the global marketplace.
- How fraud changes based on the size of the business.
- A robust set of performance benchmarks that merchants can use to help optimize their fraud management and prevention practices.
Sources:
1NRF Press Release, Nov. 6, 2025 – https://nrf.com/media-center/press-releases/nrf-expects-holiday-sales-to-surpass-1-trillion-for-the-first-time-in-2025
2National Retail Federation – https://nrf.com/research-insights/holiday-data-and-trends/winter-holidays/winter-holiday-faqs
