Blog | Industry Insights
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Affiliate Marketing and Click Fraud
Determining how to stand out in the crowded online marketplace can be a great challenge for merchants. Traditional methods of advertising and marketing may no longer be relevant, forcing merchants to get creative and proactive. Instead of looking to newspapers, magazines, and television for marketing and advertising, merchants are using online ads, paid articles, social…
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Top Five Ways to Explain an Unknown Purchase
Paying for products and services is so commonplace that most people don’t think twice about entering their credit card number in an online form or swiping it in a payment terminal. From big ticket purchases to everyday buys, such as lunch or a pack of gum, payment cards are the de facto choice. The problem…
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Industry View / How Technology Adds to the Bottom Line
Banks and merchants lose billions every year to fraud and chargebacks, yet emerging technologies are turning the tide. When a customer sees a charge that they don’t recognise on their credit or debit card statement, often their first reaction is to contact the bank directly, requesting the transaction to be reversed. These disputes often lead…
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You’ve Received a Chargeback – Now What?
So, you’ve received a chargeback—this is good news. Yes, good news—if you choose to see it that way. Essentially, it means that there is room for improvement in your business. It’s an opportunity for growth! Seriously, there really isn’t much better information for a merchant than learning they have a chance to make changes that…
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Don’t Forget Your Customer Service
Strong customer relationships are the backbone of any business. When your customers are happier and more satisfied, the more likely they are to return for more purchases, share social media and word-of-mouth recommendations, and be more tolerant of merchant errors. Yes, a happy customer is more likely to accept or understand merchant errors or missteps.…
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3 Tips for Guiding Your Team Through a Rough Patch
Business News Daily, Small Business Solutions & Inspiration Sales and revenue are falling short. Your company is facing the prospect of downsizing. Your best employee suddenly quits. No matter the circumstances, your team’s morale is at an all-time low, and it’s your job as their manager to lift their spirits and get them back on…
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Are You a High-Risk Business?
Merchants and acquirers have a unique relationship that is paramount to the foundation of their success. Merchants must be able to accept and process credit card payments and for this they need an acquirer. However, acquirers are expected by the credit card companies, with which they have contracts, to enforce chargeback rules and regulations. The…
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Understanding Who Is Involved in the Chargeback Process
The chargeback process can be an overwhelming experience. For many merchants, particularly those new to e-commerce and CNP sales, it would be easy to get quickly submerged in chargeback information overload. The primary focus of this blog is to provide education on some of the finer points of the chargeback process, including chargeback representment, reason…
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Best Practices for Chargeback Representment
Chargebacks shouldn’t be a make-or-break dilemma for merchants. Understanding the salient facts of how to fight chargeback fraud, merchants can successfully navigate the representment process. Many merchants believe that it’s impossible to win a chargeback representment, but with some good advice and then acting on strategic decisions, you can be successful. Everyone involved in the…
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Protecting Your Revenue from Within
In this digital age, there is huge emphasis on knowing who merchants are selling to and buying from. It pays to know customer history and buying patterns, and it’s important for merchants to know the facts on their third-party suppliers. This knowledge is key in limiting fraud risk and detecting it before it happens. But…