Friend and Foe? Combating E-Commerce 'Friendly Fraud'

By Tricia Philips

Many merchants feel that friendly fraud is impossible to detect or prevent.

The fact is, there are ways to reduce friendly fraud — and committing to reduce friendly fraud gives you the added benefit of reduced refund rates. Assessing business operations for weak customer service processes, obtaining in-depth market analyses, and adopting a payer authentication program all can help to reduce instances of friendly fraud.
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